Chapter 17
Startup Pearls
The vision is that we are known for educating and guiding our patients along a path of optimal oral and dental health by providing the highest level of state-of-the-art dentistry. Our focus is oral and systemic health, cosmetic dentistry, and functional dentistry. We expect, every day, as a team of energetic professionals to earn the loyalty and trust of our patients.

Expert Contributor
Dr. Paul Etchison
Dr. Paul Etchison was born in the city of Joliet, Illinois. He spent his childhood growing up in Lockport and graduated from Lockport Township High School. Continuing his education, he graduated from the University of Illinois Urbana-Champaign, with a Bachelor of Science and a minor in chemistry. Dr. Etchison then attended the University of Illinois College of Dentistry where he was awarded his Doctor of Dental Surgery Degree along with a Bachelor of Science in dentistry.
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The Super GP Playbook
If you are a Dentist in a corporate job, Associate Dentist, aspiring practice owner, this playbook is for you! We have compiled the top resources for new dentists. With an abundance of information available today, we cut through the noise with a playbook designed to launch your future practice to success!