Chapter 18
Marketing
It’s a people-to-people approach using unconventional strategies and tactics designed to attract, engage, and invite your community to your practice. Ground marketing brings in new patients by putting your practice front and center in your community through events, promotions, business-to-business relationships, schools, day care centers, apartment complexes, senior centers, grocery stores, etc… the results are immediate!
Expert Contributor
Michael Arias
You may deliver incredible dentistry, but if your name doesn’t pop up when people in your community think of seeing the dentist, that’s a problem. I’m here to help you fix that problem. I’ll walk you through unconventional strategies and innovative tactics designed to attract, engage, and invite the community to your practice.
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The Super GP Playbook
If you are a Dentist in a corporate job, Associate Dentist, aspiring practice owner, this playbook is for you! We have compiled the top resources for new dentists. With an abundance of information available today, we cut through the noise with a playbook designed to launch your future practice to success!
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